Greg Peters succeeded Malcolm Holmes as CEO in September 2006 who left to take up the position of ACP Media Commercial Director. Peters joined the WRFU from the New Zealand Rugby Union where he had previously been employed in a number of roles over the past eight years.
Peters played senior club rugby until the age of 34 and had been actively involved with junior coaching in the Wellington area for a number of years. Prior to his appointment as WRFU CEO he was responsible for the highly successful renegotiation of the NZRU and SANZAR television rights agreements and the SANZAR Joint Venture Agreement up to 2010. Additionally, as General Manager Game Development at NZRU he was responsible for player, coach and referee development.
Peters was also CEO at Bay of Plenty from March 1997 - September 1998, played his Senior rugby in Canterbury and Waikato for Christchurch Marist and Hautapu respectively, has coached at Junior and college level in Wellington and outside of rugby is a keen triathete and cyclist.
Peters’ time at the helm coincide with the Lions reaching the NPC finals in 2006, 2007, 2008 and 2009 and the semi-finals in 2010, and winning the Ranfurly Shield in 2008, as well as the Hurricanes reaching the 2006 Super Rugby final and the semi-finals in 2008 and 2009.
In August 2010 Peters was appointed as the first fulltime CEO of SANZAR alliance. The new position had been rotated among the three countries since the alliance was established in 1996 when the sport turned professional. Peters, took up his new role in Sydney at the start of November.