Greg Peters succeeded Malcolm Holmes as CEO in September 2006 who left to take up the position of ACP Media Commercial Director. Peters joined the WRFU from the New Zealand Rugby Union where he had previously been employed in a number of roles over the past eight years.
Upon his appointment Joe Pope, Chairman of Wellington Rugby, said: "We're delighted to have secured Greg as our new CEO: he brings with him an excellent rugby pedigree which encompasses all aspects of the amateur and professional game.
"We have been very fortunate to have had Malcolm at the helm for the past five and a half years and he has helped to secure a very strong position for Wellington Rugby. We believe Greg is the ideal person to build on this success as we strive to maintain our position as the leading provincial union.
"Greg's experience covers all aspects of rugby, as a player, coach and administrator. He played senior club rugby until the age of 34 and has been actively involved with junior coaching here in the Wellington area for a number of years. Most recently he was responsible for the highly successful renegotiation of the NZRU and SANZAR television rights agreements and the SANZAR Joint Venture Agreement up to 2010.
"Equally important to us is the time that Greg spent managing the amateur game in New Zealand and in his role as General Manager Game Development at NZRU where he was responsible for player, coach and referee development. His experience as CEO at the Bay of Plenty Rugby Football Union will also be invaluable.
Peters was CEO at Bay of Plenty from March 1997 - September 1998, played his Senior rugby in Canterbury and Waikato for Christchurch Marist and Hautapu respectively, has coached at Junior and college level in Wellington and outside of rugby is a keen triathete and cyclist.
His first year and a half at the helm of Wellington Rugby was successful, the Lions reaching two Air New Zealand Cup finals, the Wellington Pride winning the 2006 Women's National Championship and the Hurricanes reaching the semi-finals of the 2008 Rebel Sport Super 14.